Database development and data management is key to a successful promotion


Database development and management is one of the most misunderstood – yet most important – aspects of your marketing program. Targeting the wrong addresses wastes many great mailings. The development of an accurate and robust database, along with insightful manipulation, is paramount for increased success.

But a database is only as good as the structure and ongoing care required to maintain it.

We can help you design, build, and manage your customer, prospect, or informational database. One that is accessible, accurate, and easy to query. Here are just some of the database services that we offer:

  • Database design and development
  • Data analysis/recommendations
  • Customized programming
  • Data entry and list hygiene
  • NCOA and CASS certification
  • Address standardization/mail-purge
  • Zip + 4 barcoding
  • Data appending

At Yeck Brothers Company, we also monitor trends and provide reports that help your business turn information into a powerful marketing tool.

For more information, contact Sue Hardin at