The story of Yeck Brothers Company began on October 1, 1938. That was the day John Yeck opened Graphic Advertising and Letter Service. In those early days, Bill Yeck was the layout and paste-up artist. Our first steady client was the Dayton Kiwanis Club. Dayton Tire & Rubber and Mead Paper followed not long after.
During World War II, Bill served in the Army Air Force. When he was discharged, he joined his brother, and they formed a new company – Yeck and Yeck – first as a direct mail advertising agency and later as a general advertising agency.
Yeck and Yeck’s growth resulted from John’s unique and expanding writing skills and Bill’s general advertising experience. During this period, Yeck and Yeck was winning a lot of national direct mail awards. It became apparent that Y&Y’s inventive creative programs and Graphic Service’s superior production could produce direct mail programs that could be offered nationwide.
In the 1960s Graphic was now in a position to strengthen its original creative capability, establish a national sales department and become a complete direct mail creative and production service to be offered across the country. In 1972, we consolidated all the direct mail knowledge within the organizations into Yeck Brothers Group, changed the name of Graphic Service to Yeck Brothers Company, and built a larger building.
And, as the client list grew, so did the Yeck Brothers’ reputation for excellent service and timely turnaround.
In 1998, Bill’s son Bob assumed leadership of the company. Under Bob’s leadership, Yeck Brothers still produces top-quality direct mail marketing and has expanded into product fulfillment and database management.
To this day, the keys to the Yeck Brothers’ success are the same as what they were when we opened our doors in 1938: Quality work, dependable service, and an unwavering attention to detail in everything that we do.